Every stained glass student who builds a piece of glass and enjoys the process, toys with the idea of starting a stained glass business. I give all of our students the same advice. I wrote an article http://www.gommstudios.com/stained-glass-articles/howcanImakeit.htm which gives views about those who are already in the business or considering buying one.
If you think you might want to start a stained glass business, then start slowly. Talk to your friends and relatives and start building windows for them in your spare time. Keep your day job! See how things work out. I would advise anyone thinking of going into any business, that before you make a decision to get into it, work for at least 3 months in the business, 90 days seems to be the point where you really get an eye opening. The honeymoon ends and you see what you're really getting yourself into. As you build windows for others, you'll get a feel for how the business works, what highs and lows there are. As you gain more practice building stained glass panels, you'll get better at the techniques and you'll learn how good you really are at it. You will be starting a stained glass studio at first instead of a stained glass business. After all, if the art doesn’t push you along, no amount of business will be enough to sustain you in your “hour of darkness.”
What usually happens is that you’ll discover what some of the frustrations of the business are. You will then be equipped to make a decision whether or not stained glass is the right business to try. I admit to people on a regular basis that I could make more money, more easily doing almost any other business than stained glass. It's true! And there have been times when I've gotten sick of stained glass. This is a truth! When you begin to do your hobby as a business, at some point it becomes work. I had reached that point when I met Milo, the student who drove me over the edge, http://www.gommstudios.com/stained-glass-articles/dont%20be%20milo.htm I really quit the business and couldn’t look at stained glass, even as a hobby, for over a year.
But, after all is said and done, there is another truth that leads many true artists to start their own business and that is that they love it! I’ve written articles about the joys and setbacks of the stained glass business at http://sglassguide.blogspot.com/ and there really are moments where it’s all worthwhile, that the struggle is worth it.
So I recommend that you give it a try, start slowly and test the waters. You don’t need to get a small business loan or sell the family heirlooms to raise capital. Just get a few hand tools, and maybe a grinder or a saw and start in your basement or garage, building a few pieces of glass.
If it gets frustrating, you may decide to bake bread or paint for a living. But if you find it to be a joy, then expand and expand till you are forced to break forth into a “real” business. Remember that you don’t need to start with business cards and licenses to begin. You simply begin to build one window and then another. Most stained glass artists I know started in exactly that same way. Good Luck!
Showing posts with label art for a living. Show all posts
Showing posts with label art for a living. Show all posts
Saturday, September 15, 2007
Wednesday, March 15, 2006
How Can I Make It In The Stained Glass Business?
I wrote this entry in response to a query from a businessman who is thinking about buying an existing stained glass business. He asked if I thought it was a good idea. When a person first embarks on starting into business, there is a tendency to be overly optimistic, so I felt it important to warn of the pitfalls he may encounter. I have to admit that when I re-read this blog page, I felt it was almost too honest, that it leaves me feeling a little vulnerable, like I've told too much.
Recently, one of the best stained glass supply and teaching centers in Salt Lake City, closed their doors. They were very aggressive and well run. They had been in business for over fifteen years (I don't know how long their actual years of operation were). Why did they fail? What was new? Two years previously, the long time run business was sold by the original owner who wanted to retire to a man who had made enough money for the purchase running a janitorial business. But the stained glass business is different than any other business. I have often said that I could probably make more money and be more successful in ANY OTHER BUSINESS that I chose to run. That recent business closure illustrates the fact that the stained glass business is very competitive and labor intensive.
When we started in the stained glass business in 1983, I soon discovered that the business was a real roller-coaster. Cash flow would go from nil to a modest influx of cash about every three months. When we sold a window or commission we would have enough cash to get another order of materials together. We never really felt we were making money, it felt that we were just using up supplies and then replenishing. I found that running a stained glass only business was very tough and discovered that by changing my business into a stained glass/video rental business worked much better. Eventually we ended up with 3 video rental stores which did quite well. (that would not be the case in today's market).
We quit doing stained glass as a living in the late 80's, but continued to do commissions and personal work in our spare time. This is an avenue that I recommend to students who think it might be fun to get into the business. This way they can test the waters and find whether they really want to expand into the business of glasswork. Most find that doing a little on the side is the perfect avenue for them.
I started back into the stained glass business, full time again, 5 years ago (1999) when I moved to Utah. My son thought the market here would be better than it had been in Missouri. While it is true that I'm able to sell more glass here, I find the increased rental prices for a store location to be a barrier that equalizes things to be about the same as Missouri.
So you may ask me, why are you working at stained glass if things are so difficult and I would answer that if I weren't stricken by diabetes, I would probably be working in a different industry. Since I have health problems, I had to go into business for myself since I can't be a dependable employee. I already knew the stained glass business and had stained glass ability. So I went into it again. It is tough, and rewarding but not so much in a financial sense but on an artistic level. I beat my head against the wall trying to figure how to make a living, but simply seem to scrape by each year. So far, in five years of internet presence, we have worked and worked on our site and not yet made a single sale from the site. (We have picked up the majority of our students from our website and have met many in the business from publishing our newsletter.) We have changed our product line, rewritten pages and registered with search engines. I have finally asked a designer to help me and offer him a percentage of all sales he makes. Maybe that will pay off.
We do make a small amount of money by offering stained glass classes. But after taking all expenses and costs into account, we find that we just break even on classes. If I made enough money to support myself well in this business, I would take the extra money and expand and hire help, but so far I'm just keeping my head above water. It is my belief that the key to making it in stained glass is to offer products that will help others to enhance their stained glass experience. I would advise you, that before you make a decision to get into the business to work for at least 3 months in the business, 90 days seems to be the point where you really get an eye opening. The honeymoon ends and you see what you're really getting yourself into.
Be very cautious about the valuation of the business that you are looking to purchase. Remember that you are looking at retail values versus the wholesale values of the business. Figure that the cost of buying all materials and starting a business from scratch is 1/3 to 1/4 of the retail value of the business. It is rare to find that an existing business really has a built up value of customer good will which has much, if any, value to the potential new owner. Customers are our friends and we love them, but because most people only have a limited interest in the business, their value to future income is smaller than the seller might lead you to believe.
It is true that warm glass has more to offer in a studio setting than just flat glass work, but look at the root of the matter. The stained glass industry knows that they are working with a craft which is fleeting. The normal student has one to three projects in them and then they are done. By expanding into warm glass, we are able to offer a wider range of techniques and projects which helps to hold the students interest longer. But what we've done is change a three month customer into a 6 month customer. We still face a huge attrition rate. Being a lover of glass work, I am often shocked at the number of students who start class and then drop out without even finishing their project.
When I talk to other businesses, I often ask if they will furnish me a copy of their business plan. I hope to learn from those plans ways that I might be able to find more success in my own business. If you come up with a business plan, I'd love to see a copy of it.
One word of encouragement, people in the business are in two camps. There are those who are secretive and afraid that you might want to steal their ideas. But the vast majority of business owners in stained glass are open and willing to share their knowledge and advice. They are those who realize that there really isn't any competition in the business. That shop down the corner doesn't create competition, they increase the knowledge and appreciation of stained glass in the community, so they actually help your business rather than hurting it.
Send me contact information and I'll put you on my newsletter mailing list. I hope my comments are enlightening.
For more articles on stained glass visit http://www.gommstudios.com/stained-glass-articles/articles.htm
For our newletter archives visit http://www.betterstainedglass.com/Newsletter/Archives/newsletterarchiveindex.htm
Recently, one of the best stained glass supply and teaching centers in Salt Lake City, closed their doors. They were very aggressive and well run. They had been in business for over fifteen years (I don't know how long their actual years of operation were). Why did they fail? What was new? Two years previously, the long time run business was sold by the original owner who wanted to retire to a man who had made enough money for the purchase running a janitorial business. But the stained glass business is different than any other business. I have often said that I could probably make more money and be more successful in ANY OTHER BUSINESS that I chose to run. That recent business closure illustrates the fact that the stained glass business is very competitive and labor intensive.
When we started in the stained glass business in 1983, I soon discovered that the business was a real roller-coaster. Cash flow would go from nil to a modest influx of cash about every three months. When we sold a window or commission we would have enough cash to get another order of materials together. We never really felt we were making money, it felt that we were just using up supplies and then replenishing. I found that running a stained glass only business was very tough and discovered that by changing my business into a stained glass/video rental business worked much better. Eventually we ended up with 3 video rental stores which did quite well. (that would not be the case in today's market).
We quit doing stained glass as a living in the late 80's, but continued to do commissions and personal work in our spare time. This is an avenue that I recommend to students who think it might be fun to get into the business. This way they can test the waters and find whether they really want to expand into the business of glasswork. Most find that doing a little on the side is the perfect avenue for them.
I started back into the stained glass business, full time again, 5 years ago (1999) when I moved to Utah. My son thought the market here would be better than it had been in Missouri. While it is true that I'm able to sell more glass here, I find the increased rental prices for a store location to be a barrier that equalizes things to be about the same as Missouri.
So you may ask me, why are you working at stained glass if things are so difficult and I would answer that if I weren't stricken by diabetes, I would probably be working in a different industry. Since I have health problems, I had to go into business for myself since I can't be a dependable employee. I already knew the stained glass business and had stained glass ability. So I went into it again. It is tough, and rewarding but not so much in a financial sense but on an artistic level. I beat my head against the wall trying to figure how to make a living, but simply seem to scrape by each year. So far, in five years of internet presence, we have worked and worked on our site and not yet made a single sale from the site. (We have picked up the majority of our students from our website and have met many in the business from publishing our newsletter.) We have changed our product line, rewritten pages and registered with search engines. I have finally asked a designer to help me and offer him a percentage of all sales he makes. Maybe that will pay off.
We do make a small amount of money by offering stained glass classes. But after taking all expenses and costs into account, we find that we just break even on classes. If I made enough money to support myself well in this business, I would take the extra money and expand and hire help, but so far I'm just keeping my head above water. It is my belief that the key to making it in stained glass is to offer products that will help others to enhance their stained glass experience. I would advise you, that before you make a decision to get into the business to work for at least 3 months in the business, 90 days seems to be the point where you really get an eye opening. The honeymoon ends and you see what you're really getting yourself into.
Be very cautious about the valuation of the business that you are looking to purchase. Remember that you are looking at retail values versus the wholesale values of the business. Figure that the cost of buying all materials and starting a business from scratch is 1/3 to 1/4 of the retail value of the business. It is rare to find that an existing business really has a built up value of customer good will which has much, if any, value to the potential new owner. Customers are our friends and we love them, but because most people only have a limited interest in the business, their value to future income is smaller than the seller might lead you to believe.
It is true that warm glass has more to offer in a studio setting than just flat glass work, but look at the root of the matter. The stained glass industry knows that they are working with a craft which is fleeting. The normal student has one to three projects in them and then they are done. By expanding into warm glass, we are able to offer a wider range of techniques and projects which helps to hold the students interest longer. But what we've done is change a three month customer into a 6 month customer. We still face a huge attrition rate. Being a lover of glass work, I am often shocked at the number of students who start class and then drop out without even finishing their project.
When I talk to other businesses, I often ask if they will furnish me a copy of their business plan. I hope to learn from those plans ways that I might be able to find more success in my own business. If you come up with a business plan, I'd love to see a copy of it.
One word of encouragement, people in the business are in two camps. There are those who are secretive and afraid that you might want to steal their ideas. But the vast majority of business owners in stained glass are open and willing to share their knowledge and advice. They are those who realize that there really isn't any competition in the business. That shop down the corner doesn't create competition, they increase the knowledge and appreciation of stained glass in the community, so they actually help your business rather than hurting it.
Send me contact information and I'll put you on my newsletter mailing list. I hope my comments are enlightening.
For more articles on stained glass visit http://www.gommstudios.com/stained-glass-articles/articles.htm
For our newletter archives visit http://www.betterstainedglass.com/Newsletter/Archives/newsletterarchiveindex.htm
Thursday, December 01, 2005
Dec-Marketing Stained Glass
I attend business workshops and seminars every month in an effort to learn more about running a business.
The one common question that I hear the most is how can I market my service or product. We often have students who catch the glimpse of how great it is to do glass and they start to imagine themselves doing glass work for a living. Some have been brave enough to ask us how they might be able to make money doing stained glass.
We have many times replied that we don't know, if they find out, will they please let us know how? But here are some of the basics of promoting and marketing stained glass.
Read the whole article with pictures by clicking the title above.
Friday, November 25, 2005
Don't Be Like Milo
Back in 1985, I had an experience which really was a set back for me. It was at a time when a lot of pressure was building. I wasn't sure which direction I wanted my stained glass art to go. We had experienced a house fire and I needed to concentrate on rebuilding. I had sold the video rental part of our business, which was also the part that brought in income on a consistent basis. But I still loved stained glass, it was just that the shine was starting to wear off, it wasn't as fun anymore.
Someone once told me that anything you do to earn your living will eventually become a job. And I guess that was happening to me, my art was becoming my job and I spent more time trying to make money, than trying to make good art.
But it was still fun, there was always a renewal of excitement when we began to teach a new series of classes because the students would bring their enthusiasm with them and Jeanne and I would be reminded all over again about what a great and fantastic art form stained glass construction was.
Then Milo came and took classes. He walked into the studio in his "Missouri Tuxedo." That's a pair of bib overalls. He wore no additional shirt over his quite large frame and he was barefoot. He looked a little like Santa Claus on vacation with his white flowing beard and round tummy. He began to ask us about stained glass and he caught the excitement of the vision of being able to create his own work of art. So we invited him to join with us during our next class and he came. We were happy to have him, but we cautioned that you have to wear shoes in a stained glass shop and that a shirt was also a good idea.
Milo showed up at the appointed hour, full of enthusiasm. He brought his wife along, just to watch. That was a common occurrence in Missouri, a way to get good value from your dollar and give your spouse a chance to get out of the house. Milo chose a very nice round pattern of a scene with ducks in it for his first project. He enjoyed the process of selecting the glass and really understood the concept of cutting out his pattern pieces and tracing them out on glass. Then he began to cut his glass.
Now, we had already taught him how to cut glass before he laid a cutter on glass which he had purchased and he had done okay, but as he began to cut his pieces out, he varied from the instructions we had given him. I told Milo, he should push the cutter away from himself so he could see where the wheel on the cutter was going, but Milo felt is was easier to pull it towards himself. Then, I had taught Milo to tap under the glass to get the score to run so that he could tap directly under the score and get a nice, clean break. Milo figured it was easier to turn the glass upside down and lay it on the table and tap it from that side. Consequently, his tapping was often not directly under the place scored and his glass often broke in the wrong place.
Mistakes happen when learning a new skill, but Milo wouldn't listen. As hard as we tried, Milo was going to do it his own way. I said push, he pulled, I said tap from the bottom, he tapped from the top. When he broke a large piece of glass which would be the sky in the window, I offered to give him a new piece of glass. But of course, Milo refused, instead he just jovially said, "No, that will just be another lead line." And so his project went, one badly broken and shaped piece after another, with "new lead lines" springing up whenever a mistake was made.
Milo was having so much fun, he decided to take his project home and foil and solder it there. At that point, I figured it couldn't hurt, he didn't listen to a word of advice anyone gave in class.
I was wrong.
A day or two passed and Milo returned with his completed project. He had foiled and soldered it at home. Of course, he hadn’t had a stained glass type solder iron, so he soldered his window with a soldering gun. He asked if I could help him with some of his lead lines and I agreed, but when I looked at the panel, I was appalled.
In the course of soldering a stained glass window together, the builder will solder one side completely and then turn the window over and solder the other side. Occasionally, you might miss a place or two, but for the most part, most folks do a pretty good job of covering their window and making it a solid piece.
Not so with Milo's window. There were holes all over it where not only hadn't it been soldered on the front, it hadn't been soldered on the back as well. I was dumbfounded. I really didn't know where to start. Usually when I'm asked to help with a solder job, it's just to help smooth the occasional rough spot and teach the student how to improve their technique. No solder joint on his project was right or good or complete. I had to start on one side and re-solder everything. When I finished, I left the backside for Milo to redo and showed him how the right tool was important for the job. For once, he listened and bought his own iron.
A few days later, Milo drove up and climbed out of his truck. He parked right in front of the store so he could get his finished project from the passenger side and bring it into the store. He had worked on the soldering at home and if anything, it was worse than when he had left days before. I offered to help him with his technique, but he didn’t need help, Milo was happy with his project as it was. In fact, he was there to buy more supplies and another pattern so he could build another window.
Over the next few weeks, Milo built four or five stained glass panels. They were certainly originals, but try as I might, I couldn't get him to vary his techniques. He was fine with his poor construction. What really go to me was that Milo carried his windows in his pickup wherever he went, not caring that they got cracked sitting there on the seat as they bounced up and down over rural back roads. He happily went from town to town, proudly showing everyone who would listen that he had built these "stain glasses" himself and that that David Gomm over in Pierce City was his teacher. My reputation suffered and I was mortified, as Milo went about enjoying his love for glass crafting, my love for it dwindled and soon was gone.
Milo had done me in. My love for the art was at an ebb anyhow, but to have this big lug go about telling everyone that I was his teacher was just more than I could bear. I just snapped and gave lamp bases away to students. I took all my glass and supplies home to a small workspace, gave away extra grinders and tools. I didn't want to look at another piece of glass!
And I didn't for about a year. Then slowly, my interest began to return. It started as Jeanne taught a local youth group about stained glass. Then we got a commission for the city park and as we began to build and design, life became good again and my love for stained glass returned.
But nowadays, when I have a student who won't follow directions, I tell them the story of Milo. Their eyes grow wide with disbelief that there could be someone who wouldn't listen at all to instruction. And they try to at least give it a chance when I ask them to push not pull and tap from the bottom, not the top.
Someone once told me that anything you do to earn your living will eventually become a job. And I guess that was happening to me, my art was becoming my job and I spent more time trying to make money, than trying to make good art.
But it was still fun, there was always a renewal of excitement when we began to teach a new series of classes because the students would bring their enthusiasm with them and Jeanne and I would be reminded all over again about what a great and fantastic art form stained glass construction was.
Then Milo came and took classes. He walked into the studio in his "Missouri Tuxedo." That's a pair of bib overalls. He wore no additional shirt over his quite large frame and he was barefoot. He looked a little like Santa Claus on vacation with his white flowing beard and round tummy. He began to ask us about stained glass and he caught the excitement of the vision of being able to create his own work of art. So we invited him to join with us during our next class and he came. We were happy to have him, but we cautioned that you have to wear shoes in a stained glass shop and that a shirt was also a good idea.
Milo showed up at the appointed hour, full of enthusiasm. He brought his wife along, just to watch. That was a common occurrence in Missouri, a way to get good value from your dollar and give your spouse a chance to get out of the house. Milo chose a very nice round pattern of a scene with ducks in it for his first project. He enjoyed the process of selecting the glass and really understood the concept of cutting out his pattern pieces and tracing them out on glass. Then he began to cut his glass.
Now, we had already taught him how to cut glass before he laid a cutter on glass which he had purchased and he had done okay, but as he began to cut his pieces out, he varied from the instructions we had given him. I told Milo, he should push the cutter away from himself so he could see where the wheel on the cutter was going, but Milo felt is was easier to pull it towards himself. Then, I had taught Milo to tap under the glass to get the score to run so that he could tap directly under the score and get a nice, clean break. Milo figured it was easier to turn the glass upside down and lay it on the table and tap it from that side. Consequently, his tapping was often not directly under the place scored and his glass often broke in the wrong place.
Mistakes happen when learning a new skill, but Milo wouldn't listen. As hard as we tried, Milo was going to do it his own way. I said push, he pulled, I said tap from the bottom, he tapped from the top. When he broke a large piece of glass which would be the sky in the window, I offered to give him a new piece of glass. But of course, Milo refused, instead he just jovially said, "No, that will just be another lead line." And so his project went, one badly broken and shaped piece after another, with "new lead lines" springing up whenever a mistake was made.
Milo was having so much fun, he decided to take his project home and foil and solder it there. At that point, I figured it couldn't hurt, he didn't listen to a word of advice anyone gave in class.
I was wrong.
A day or two passed and Milo returned with his completed project. He had foiled and soldered it at home. Of course, he hadn’t had a stained glass type solder iron, so he soldered his window with a soldering gun. He asked if I could help him with some of his lead lines and I agreed, but when I looked at the panel, I was appalled.
In the course of soldering a stained glass window together, the builder will solder one side completely and then turn the window over and solder the other side. Occasionally, you might miss a place or two, but for the most part, most folks do a pretty good job of covering their window and making it a solid piece.
Not so with Milo's window. There were holes all over it where not only hadn't it been soldered on the front, it hadn't been soldered on the back as well. I was dumbfounded. I really didn't know where to start. Usually when I'm asked to help with a solder job, it's just to help smooth the occasional rough spot and teach the student how to improve their technique. No solder joint on his project was right or good or complete. I had to start on one side and re-solder everything. When I finished, I left the backside for Milo to redo and showed him how the right tool was important for the job. For once, he listened and bought his own iron.
A few days later, Milo drove up and climbed out of his truck. He parked right in front of the store so he could get his finished project from the passenger side and bring it into the store. He had worked on the soldering at home and if anything, it was worse than when he had left days before. I offered to help him with his technique, but he didn’t need help, Milo was happy with his project as it was. In fact, he was there to buy more supplies and another pattern so he could build another window.
Over the next few weeks, Milo built four or five stained glass panels. They were certainly originals, but try as I might, I couldn't get him to vary his techniques. He was fine with his poor construction. What really go to me was that Milo carried his windows in his pickup wherever he went, not caring that they got cracked sitting there on the seat as they bounced up and down over rural back roads. He happily went from town to town, proudly showing everyone who would listen that he had built these "stain glasses" himself and that that David Gomm over in Pierce City was his teacher. My reputation suffered and I was mortified, as Milo went about enjoying his love for glass crafting, my love for it dwindled and soon was gone.
Milo had done me in. My love for the art was at an ebb anyhow, but to have this big lug go about telling everyone that I was his teacher was just more than I could bear. I just snapped and gave lamp bases away to students. I took all my glass and supplies home to a small workspace, gave away extra grinders and tools. I didn't want to look at another piece of glass!
And I didn't for about a year. Then slowly, my interest began to return. It started as Jeanne taught a local youth group about stained glass. Then we got a commission for the city park and as we began to build and design, life became good again and my love for stained glass returned.
But nowadays, when I have a student who won't follow directions, I tell them the story of Milo. Their eyes grow wide with disbelief that there could be someone who wouldn't listen at all to instruction. And they try to at least give it a chance when I ask them to push not pull and tap from the bottom, not the top.
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